Commit to improving your craft

Training helps you move forward with confidence. I tapped into my experience as the director of marketing communications and training for a top 25 independent ad agency to find people who’ve been there and want to help you get there, too. Check out these books and online courses — curated specifically to accelerate your learning and increase your chances of success in a competitive field.

Account Leadership

How to Wrestle an Octopus: an agency account manager’s guide to pretty much everything
How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies
This Is Marketing: You Can’t Be Seen Until You Learn to See
The Practical Pocket Guide to Account Planning

Client Service

How to Find Clients
How to Negotiate
Winning Clients Over
Practical Project Management

Branding

Core Discovery
Brand Messaging Kit

Business Resources

The Legal Kit
The Pitch Kit
The Perfect Proposal
The Complete Case Study
The Show Your Work Bundle
Paid in Full

 

DISCLAIMER: As an affiliate for The Futur, I earn from qualifying purchases.