Commit to improving your craft
Training helps you move forward with confidence. I tapped into my experience as the director of marketing communications and training for a top 25 independent ad agency to find people who’ve been there and want to help you get there, too. Check out these books and online courses — curated specifically to accelerate your learning and increase your chances of success in a competitive field.
How to Wrestle an Octopus: an agency account manager’s guide to pretty much everything
How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies
This Is Marketing: You Can’t Be Seen Until You Learn to See
The Practical Pocket Guide to Account Planning
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