Commit to improving your craft

Accelerate your learning as a marketer. As the former director of marketing communications and training for a top 25 independent ad agency, I can give you resources to skip to the front of the line. Check out my blog for additional brand marketing topics.

Account Leadership

How to Wrestle an Octopus: an agency account manager’s guide to pretty much everything
How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies
This Is Marketing: You Can’t Be Seen Until You Learn to See
The Practical Pocket Guide to Account Planning

Client Service

How to Find Clients
How to Negotiate
Winning Clients Over
Practical Project Management

Branding

Core Discovery
Brand Messaging Kit

Business Resources

The Legal Kit
The Pitch Kit
The Perfect Proposal
The Complete Case Study
The Show Your Work Bundle
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