Ideas that influence people and impact business
In my first job after college, I was a proofreader and receptionist at an ad agency. In between phone calls, I typed English-to-French translations for Zebco, a leading manufacturer of fishing tackle and outdoor gear. Unfamiliar with French, I focused intently on the keystrokes. Noticing anomalies in the language patterns, I asked the agency president to have the professional translation service re-examine five sections of the text. As it turns out, corrections were needed, and we avoided a costly mistake in the production of product packaging.
Why do I tell you this? Because it illustrates my attention to detail at every turn and the lengths to which I will go to ensure a high-quality outcome. I’m curious, dedicated, and really want to help in these three ways:
Looking for a better way comes naturally to me. That’s why I’ve enjoyed helping hundreds of business owners and marketing leaders in wide-ranging industries make smart decisions with their resources. My sweet spot: auditing planned initiatives and existing efforts to align with your goals and then helping you take action. For businesses, it’s engaging in brand and marketing strategy and activation, consulting, and fractional services. For marketers and ad agency professionals, it’s mentoring.
As someone in the elite group of ad agency veterans who are 50+ (just 6% of us make it this far), I’m well-positioned to educate on client management and brand marketing from an agency perspective. I maintain a collection of training resources so that I can share the highest quality online courses and books about our business. I also deliver presentations and lead workshops on brand and marketing.
Because I’m driven to make a difference beyond branding and marketing, I built a platform to connect with people who want more from their lives. Agency to Act podcast challenges listeners to take action on what they want in business and life. My e-commerce store Carter & Gray is for people who want to explore their creativity and do more of what they love.
I look forward to partnering with you as a client, collaborator, or customer.
Dionne Leigh Kumpe
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