EXPERT HELP
Tap into 25 years of branding and marketing excellence
STRATEGY
If you're investing in marketing, it's critical to invest in strategy, too. Use your resources wisely. Is it really time for a rebrand? Can you build your business using existing assets? What can you de-prioritize? And what should you focus on next? Consider your business situation and choose one of three branding and marketing strategy approaches.
CONSULTING
I've worked with award-winning ad agencies and top brands across industries and am ready to share my secrets with you! Tap into the strategic thinking of a seasoned agency leader without the agency overhead. Learn how one-one-one consulting calls can help align your marketing strategies to your business and career goals.
FRACTIONAL
Contracting with a versatile senior-level fractional marketer is a smart way to quickly and easily expand your capacity. As the economy improves and organizations reboot branding and marketing initiatives, adding fractional talent enables you to augment your team and retain the flexibility to scale up or down as workloads shift.
20
Years in Leadership
9
Ad Agencies
40
Brands
15
Industries
A RELATIONSHIP BUSINESS
I've spent nearly three decades working with B2B, B2C, and nonprofit organizations across 15 industry verticals. This experience taught me that the people on your team are as important as the processes you follow. Solving business and communications challenges is rewarding — whether you're working with a P&G brand like Pampers, a global icon like McDonald's, the category leader in the electronics department of Walmart, a high-performing sales outsourcing company, or a small business serving the local community. But it's rarely simple.
Your partnerships matter as much as your goals.
In today's economy, it's critical to make the most of your resources — your time, energy, and money. It's the perfect time to tap an experienced outside resource who knows how excellence is created and who has been an integral part of creating it. Someone who can quickly learn your business, your customers, your team, and your culture. Someone focused on outcomes, but not at the expense of others.
Throughout my career in the advertising industry, I've looked for patterns, sought understanding, and pursued wisdom (not just knowledge). Here's how you can leverage these learnings to take your business further faster:
- Strategy — planning and optimization
- Consulting — problem-solving and ideation
- Fractional — as-needed access to senior skillsets